![]() ![]() Responding to reviews is a critical part of completing any Yelp Page. This quick and easy addition informs consumers what they are looking at and gives you an opportunity to specifically describe what you do. Plus it’s good for business: Having at least one photo averages 128% more phone calls from a business’s Yelp Page (from Yelp internal data).ĭon’t forget to also caption your photos. Photos help build trust and allow people to get to know you and your business-whether it’s a dental office featuring the staff, a contractor’s before and after pics, or a shipping center with an accurate photo of the front of the building. There may be nothing more anti-climactic than discovering a Yelp Page with little to no photos. If you’re struggling to figure out what services fit your business best, look at similar businesses to get some ideas on where you can take your page. You can get even more specific with niche offerings that may not appear as a category or service by filling out the “From the business” section (more on that below). Then get more granular when selecting your services. Choose the ones that are most widely appealing and mainstream. To make your first impression as transparent as possible, start simple with your categories. Providing this info upfront means consumers don’t have to leave your Yelp Page to understand what you can and can’t do. Are you a plumber that also offers handyman services? An auto repair shop that also does upholstery and tinted windows? Each category has a list of relevant services, and you can choose as many services as apply. To start, think about everything you offer. Then you can choose category-specific services to share your specialities. You can list your business in up to three categories, like Roofing, Solar Installation, and Roof Inspectors. Services help consumers understand what your business provides, and potential customers use them when searching Yelp to find the business type they’re looking for. To help make sure your page is in great shape on the first try, check out these common mistakes to avoid. Not surprisingly, a completed Yelp Page is much more likely to convert a potential consumer-and filling out the basics of your page can be done in just a few minutes. This specifically may include scrolling through photos, reading reviews, learning about the history of the business, and more. They’re reviewing different listings, comparing details, and soaking in all the information to help guide their decision. When consumers search on Yelp, they’re looking for a business that can satisfy their needs in a service or product. ![]()
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